There is no one-size-fits-all web presence solution. It’s important to understand the different platforms and tactics that are available to promote your business and effectively reach your audience, especially when your business is small and you want to make the most or your resources.
It’s helpful to have a plan that you feel comfortable with, and to not be forced down the unnecessary rabbit-hole of “flavor-of-the-month/everyone is doing it” tactic that sounds appealing but may not yield results with your customer.
After having worked for larger players in digital marketing & advertising, we want to leverage what we have learned to help you.
Let’s talk about your work and what makes it important, then take the technologies out there and build something for you that aligns platforms with strategy and common sense to empower your business.
- Website builds/redesign
- Ongoing site management
- Social Media message planning and management
- Brand creation/reimagining/streamlining
- Marketing plans & tactical execution
- Content creation
- Email/email list management
- Digital advertising program management
Harrington Group, Morristown NJ
Hired as Office Manager, then promoted to Traffic Coordinator, and closed tenure as Account Manager
Clients included SONY, Novaris & Pfizer. Favorite projects include bi-coastal market research and development of low-literacy materials for high-risk conditions such as COPD and Heart Disease, and the marketing launch of a then newly-approved therapy for metastatic breast cancer.
Adagio Teas, Garfield NJ
Customer Service & Tea Expert,
At the time Adagio Teas was the largest on-line tea retailer. I mention this because it gave me a wonderful experience working with a small family-run business with a huge audience, and served as a crash course in Digital Marketing 101
Advertising,com/Platform A/AOL Advertising, Baltimore, MD
Hired as Traffic Coordinator, then moved into a Product Manager role in New Product Development. Later was moved into AOL’s Marketing Team
Highlights included development and launch of a small/medium business digital advertising platform for Display & Search ads, management of a fun but not very profitable “My Space” advertising product for bands, and managing & promoting Advertising.com’s small business retargeting platform Leadback.com. Discovered and got to understand the Affiliate Marketing landscape.
Social Growth Technologies: Social Ingot & Coupon Buddy, Columbia MD
Hired as an Account Manager, and wore many hats. Often called upon for marketing and content writing assistance.
Social Growth Technologies at the time leveraged their relationships with MMO game developers and Affiliate Advertisers to create platforms by which one was able to advertise on the other, and the game player would receive “virtual currency” within their game in exchange for engaging with the ads. While an Account Manager for Coupon Buddy, Amanda was responsible for upwards of 2K advertising accounts.
Baltimore Center Stage, Baltimore, MD
Digital Marketing Strategist
Used skills developed during time in Project Management to lead Center Stage’s simultanious website rebrand/rebuild and back-end integration with patron management platform Tessitura. Also lent a hand with site & content development, social media strategy & tactical implementation, light graphic design work and email design & management.
Amanda studied Philosophy and Speech Communication (dual major) at the State University of New York College at Oneonta. In 2000 she moved to New Jersey, she later earned a Certificate in Visual Communications/Graphic Design from Gibbs College. There was also a brief stint (one year) in graduate school for Speech/Language Pathology at Montclair State University in Montclair NJ, but clearly that didn’t work out as expected. It did, however, give me great respect for hard work and a lesson in honoring my strengths rather than fighting them.