Service: Website TLC; Single Page
What do you do when you’re striking out on your own, you’re an expert at what you do but you’re not in a position to share your work due to partnerships agreements and client sensitivities?
You get a little bit abstract.
Christal Gress came to us with a beautiful logo and branding for her Kitchen, Bathroom, and Interior Design company which serves the greater Sacramento CA area. We discussed what she could share – what makes Christal Clear Design special, services offered, a bit about Christal and her background, as well as an easy way to get in touch for a consultation.
Instead of using pictures of client spaces, we decided to start with a hero image featuring a beautiful slab of marble that matched the brand colors as well as speaks to the company’s focus on kitchens and bathrooms. Christal contributed beautiful mock-ups of possible designs and a link to an article on why someone would want to hire an interior designer to fill out content areas.
We recommend she build on Squarespace, which maintains its own platform and updates (no 3rd party plug-ins). The setup is simple and clean to keep site maintenance minimal.
It can be intimidating to create a website when you know you need one to establish a business but you don’t know what yet to share, but it can be done with creativity and a bit of know-how. We’re really proud of what we created with Christal Clear Design, and believe the site will help the business establish trust and support Christal’s work moving forward
The Christal Clear Design site will grow as the business does, but for now, this growing business has a beautiful digital calling card for anyone looking to learn more about Christal and her work.
Often when businesses are getting themselves off the ground, it’s important to get a site up and running, but often it’s cost prohibitive.
One solution to consider is a long scroll, one-page site. This allows you to get the important stuff up and out there, while keeping the cost of site creation down.
We think this option worked out beautifully for Christal Clear Design. If this solution sounds like something that would work for you and your business, let’s talk more! Contact us.